MEET LIZ CAMPBELL, YOUR PARTNER IN TRANSITION

Liz Campbell - Chief Marketing Officer

For more than 30 years, I’ve helped organizations find clarity and momentum during their most pivotal moments. From taking Britain's largest crowned-corporation public, negotiating/managing an Olympic sponsorship, and launching a mutual fund company that lit up the Canadian sky, to repositioning global brands, and guiding family-owned businesses into their next chapter — my career has always centered on transformation.

I know firsthand that transitions can be scary, messy, emotional, and high-stakes. They can also be the most powerful catalysts for growth — if they’re led with focus, empathy, and strategy. That’s where I come in.

WHAT WE OFFER

CMO2go was founded to give organizations flexible access to senior-level marketing leadership without the overhead of a full-time CMO. Clients work with me when they need more than advice — they need someone who can roll up their sleeves, chart a path forward, and lead teams through change. No team? No problem. We can

"During a major compliance transition, Liz became the steady hand our leadership team needed to steer our messaging to a wide range of audiences. She brought structure, calm, and focus, turning what could have been chaos into a seamless repositioning that impressed all of us."
— VP, Financial Services Firm

OUR APPROACH BLENDS

Executive experience from leading marketing within Fortune 500s and global organizations.
Hands-on consulting for entrepreneurs, family businesses, and SMEs navigating growth or succession.
Teaching and mentoring tomorrow’s marketers as a professor, staying connected to new perspectives, generations, and trends.

GUIDING BELIEFS

Transition isn’t a problem — it’s an opportunity.
Tool and channels evolve, but fundamentals remain: deeply understand your audience, adjust to their needs, and communicate with clarity.
Marketing leadership works best when it’s collaborative, transparent, and grounded in real business outcomes.

A BIT MORE ABOUT LIZ (HER HUMAN SIDE)

Beyond strategy sessions boardrooms, and classrooms, I’m someone who thrives on clarity and connection. I’m a teacher, a mentor, and a lifelong student of how people make decisions. I light incense when I work, find inspiration in travel, and believe humor makes even the hardest transitions easier to navigate.

If you’re leading your business through change — whether it’s growth, succession, or reinvention — I’d love to help you make this transition your advantage.